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Always On

The “Always On” initiative will help electric co-ops stay connected to their members in this era of rapid change. Prompted by the work of NRECA’s blueribbon panel of CEOs known as the Innovative Energy Strategies Task Force (2009–2010), the Council of Rural Electric Communicators created this report to enable co-ops to better engage members and shape their expectations through strategic external communication. “Always On” defines communicators’ roles and responsibilities for our dynamic, 24/7 world. The report also helps co-op CEOs and communicators evaluate their organization’s current communication readiness and provides recommendations for aligning strategic communication with operational success.

Download the “Always On” interactive PDF